In this campaign for McDonald’s, we teamed up with Translation to explore the possibility that someone had unearthed some BiG Mac commercials from the 70’s and 80’s that never aired. For this unusual campaign, we have crafted a series of short tributes to the cinematic language of this bygone era, each spot starring our hero “Big Mac” burger and tasking the viewer to think with their mouth. Pulling inspiration from John Carpenter galactic oddities, to Ray Harryhausen creatures, to Italian erotica, this campaign is a true adventure into our pop past.
My role on this project was the animation, lighting/texturing, and compositing of the Banjo scene.
Directed by BUCK Executive Creative Director: Orion Tait Creative Director: Thomas Schmid Executive Producer: Anne Skopas Producer: Katie Boote Lead Art Direction: Thomas Schmid Design: Fede Reano, Kyle Mowat, Ben Langsfeld, Thomas Schmid Edit: Chad Colby 3D Supervisor: Ryan O'Phelan 3D Animation: Ryan O'Phelan, Martina Stiftinger, Brice Linane 3D Lighting: Ryan O'Phelan, Martina Stiftinger, Brice Linane Tracking/Compositing: Ryan O'Phelan, Martina Stiftinger, Brice Linane, Conrad Ostwald Animation: Fede Reano, Kyle Mowat, Emmauelle Leleu, Conrad Ostwald, Chad Colby Lead Colorist: Seth Ricart Color Correction: Seth Ricart