McDonald's: Mouth Madness

In this campaign for McDonald’s, we teamed up with Translation to explore the possibility that someone had unearthed some BiG Mac commercials from the 70’s and 80’s that never aired. For this unusual campaign, we have crafted a series of short tributes to the cinematic language of this bygone era, each spot starring our hero “Big Mac” burger and tasking the viewer to think with their mouth. Pulling inspiration from John Carpenter galactic oddities, to Ray Harryhausen creatures, to Italian erotica, this campaign is a true adventure into our pop past. My role on this project was the animation, lighting/texturing, and compositing of the Banjo scene.

Directed by BUCK
Executive Creative Director: Orion Tait
Creative Director: Thomas Schmid
Executive Producer: Anne Skopas
Producer: Katie Boote
Lead Art Direction: Thomas Schmid
Design: Fede Reano, Kyle Mowat, Ben Langsfeld, Thomas Schmid
Edit: Chad Colby
3D Supervisor: Ryan O'Phelan
3D Animation: Ryan O'Phelan, Martina Stiftinger, Brice Linane
3D Lighting: Ryan O'Phelan, Martina Stiftinger, Brice Linane
Tracking/Compositing: Ryan O'Phelan, Martina Stiftinger, Brice Linane, Conrad Ostwald
Animation: Fede Reano, Kyle Mowat, Emmauelle Leleu, Conrad Ostwald, Chad Colby
Lead Colorist: Seth Ricart 
Color Correction: Seth Ricart
animation, lighting/texturing, compositing
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