In this campaign for General Mills, we developed a whole new world full of original characters, all made of Fruitsnacks. The campaign features the antics of three young trouble-makers, Larry, Linus, and Lloyd.
In addition to the 8 spots I've worked on, I also had the opportunity to create the content for Fruitsnackia.com
Directed by: BUCK Executive Creative Director: Orion Tait Executive Producer: Anne Skopas Creative Director: Thomas Schmid Senior Producer: Kitty Dillard Production Coordinator: Ann Seymour Concept Art: Stephen Kelleher, Fede Reano, Paul Tsui Animatics: William Trebutien CG Supervisor: Ryan O’Phelan
3D Lead: Brice Linane 3D Modeling/Layout: Danish Jamil, Brice Linane, Martina Stiftinger, Arvid Volz Rigging: Ryan O’Phelan Animation Director: William Trebutien 3D Character Animation: Chad Colby, Roman Kobryn, Cesar Tafoya, Arvid Volz 3D Animation: Martina Stiftinger 3D Lighting/Shading: Danish Jamil, Michael Lampe, Brice Linane Composite: Michael Lampe, Ryan O’Phelan Colorist: Seth Ricart Music & Sound Design: Antfood Recording & Audio Production: Antfood