In this campaign for General Mills, we developed a whole new world full of original characters, all made of Fruitsnacks. the campaign features the antics of three young trouble-makers, Larry, Linus, and Lloyd.
My responsibilities on this campaign included modeling, sculpting, texturing, lighting, character rigging, and animation.
In addition to the 6 spots I've worked on, I also had the opportunity to create the content for Fruitsnackia.com
Directed by: BUCK Executive Creative Director: Orion Tait Executive Producer: Anne Skopas Creative Director: Thomas Schmid Senior Producer: Kitty Dillard Production Coordinator: Ann Seymour Lead Concept Art/Character Design: Thomas Schmid Concept Art: Mike Lee, Emmanuelle Leleu Storyboards: Thomas Schmid, William Trebutien Animatics: William Trebutien CG Supervisor: Ryan O’Phelan 3D Modeling/Layout: Brice Linane Rigging: Ryan O’Phelan, Brice Linane Animation Director: William Trebutien 3D Character Animation: Chad Colby, Roman Kobryn, Emmanuelle Leleu 3D Lighting/Shading: Ylli Orana Composite: Daniel Oefﬁnger Colorist: Seth Ricart Music & Sound Design: Antfood Recording & Audio Production: Antfood