Brice Linane - Post-It 'Think Loud Campaign'

Post-It

'Think Loud Campaign'

Working with Venables Bell & Partners in San Francisco to build a whimsical story only Post-it could tell, we brought our patented Scholar razzle dazzle to a brand we all know and love by flexing our mixed-media muscles to evolve the aesthetic of stop-motion alongside a menagerie of CG and Live-Action backplates. We crafted a landscape full of exploding lockers, rocket ships, sticky octopus tentacles and love notes, representing the energy of the brand. From puppeteered sets to animated characters, each spot was carefully crafted in order to allow the product to heroically dance across the screen.

Check out the campaign below, the fun-filled spots and all of their practical magic.

'Super Sticky'

'Melody'

"Our approach combined the efforts of the studio, from CG to Live Action in order to create something magical."

'Love Note'

'School President'

'Collaborate'

'Brainstorm'

"Post-its are instantly recognizable shapes with vibrant color palettes, and playful angles. We had a blast crafting the look and directing these animations."

Sketches